Every other AI content tool gives you the draft and walks away. Frontage scans every post against Fair Housing, TCPA, AI-disclosure, and per-MLS rules before you can publish — then ships to Instagram, Facebook, LinkedIn, and TikTok in your voice, from one queue. Built for agents who don't want their license at risk because their content tool didn't know the rules.
Frontage isn't one prompt; it's an opinionated workflow with a bias toward not-getting-the-agent-fined.
Pick any listing from your MLS feed, pick a format (Just Listed, Just Sold, Open House, Price Drop, Coming Soon, Market Update, Property Carousel), and Frontage drafts the caption. Eight photo + carousel formats covering the moments that actually drive showings.
Vision-tagging classifies every gallery photo (kitchen, primary bed, exterior hero) so a Just Listed post grabs the actual hero shot — not photo #1 by default. Cached per listing so it costs $0.005 once and free forever after.
A regex-first compliance check catches familial-status, racial coding, religious targeting, and steering language. An LLM second-pass catches the paraphrases. Both are inspectable per post.
Paste a few of your existing captions and Frontage extracts your dimensions, vocabulary, and anchor exemplars. Adjustable on five tonal axes — warm vs. professional, concrete vs. abstract, punchy vs. considered. Future drafts sound like you, not a templated chatbot.
Reschedule, swap photos from the listing gallery, edit hashtags as a separate block, change platform, duplicate for cross-posting, delete. Every change rate-limit-protected so a runaway click can't spend your AI budget.
Studio approves, Bundle.social ships. Instagram, Facebook, LinkedIn, and TikTok all publish from the same draft with per-platform AI-content flags set automatically. Modern Instagram Business Login — no Facebook Page required.
Comments under your published posts route into Frontage. Reply directly through the platform, draft a follow-up post from a hot question, or mark for triage. Same FHA scanner runs on replies.
Pending drafts and approved posts both render on the calendar with distinct styling — dashed for pending, solid for scheduled. Subscribe to the ICS feed in Google or Apple Calendar to see your queue alongside showings and open houses.
Drop a screenshot of an MLS sheet, a marketing flyer PDF, a comp report, an open-house printout — Frontage classifies it and pulls the post-relevant fields. Listing data prefills the manual-listing form; flyer headlines seed your next caption; market data points populate a Market Update draft. Sensitive docs (disclosures, email threads) are flagged and kept as agent-side context only — never auto-published.
Generic AI tools default to template-speak (“Just listed!”, “Welcome home!”). Frontage learns your voice from samples you paste in, then draws from a library of formulas that real-estate audiences actually engage with — POV-style, price-anchor, contrarian, “heavy on the [feature],” local-personality, day-in-the-life. Same listing, four platform-native expressions; same agent, never sounds like a chatbot.
“POV: you move into this [home_type] in [neighborhood] under $[price]”
Highest-engagement replacement for “Just Listed.”
“What $[price] gets you in [neighborhood] vs [comparison]”
Strongest buyer-intent format per 2026 engagement tracking.
“Heavy on the natural light in this [neighborhood] [home_type]”
Detail-anchored hook for listings with a single standout feature.
“Hills I die on as a [city] local” · “What I'd never do if I was buying in [city]”
Personality content that grows audience without selling.
“If I wanted [amenity], I'd live in [neighborhood] — here's why”
Relocation-intent format that pulls qualified out-of-area leads.
“Comment GUIDE for my full [neighborhood] breakdown PDF”
Frontage detects the keyword + lights up the lead in your inbox.
Three tiers, all with the same FHA-screened publish path. Cancel any time — billing is via Stripe Checkout + Customer Portal, no contracts.
For individual agents getting consistent on social.
Producer + transaction coordinator + ISA, on one workspace.
Full-brokerage marketing OS with compliance audit trail.
See the full pricing page for a side-by-side feature breakdown.
Frontage doesn't replace your CRM or your MLS — it sits next to them and routes the writing-shaped work through AI.
Multi-platform publish + comments
AI drafting + compliance review
Database + storage + auth
Sign-in for agents
Subscription billing
TCPA-gated SMS to leads
Transactional email
MLS data feed
Every other AI tool ships “AI-powered” and lets you handle the legal exposure. Frontage is the inverse — compliance screens are first-class, and every draft passes through them before you can publish. Real-estate is regulated, AI in real-estate is increasingly regulated, and the consequences are real (HUD penalties up to $54,157 per repeat offense; FCC TCPA $500-$1,500 per non-compliant message; CA AB 853 makes undisclosed AI-altered listing imagery a misdemeanor as of Jan 2026).
Regex-first pattern matching catches the obvious (familial-status, racial coding, religious targeting, steering language). LLM second-pass catches the paraphrases. Runs on every post, SMS, email, and landing page — not just at publish.
Auto-detects AI-altered listing imagery + cloned AI voice. Refuses to publish without a visible disclosure in the caption. TikTok's C2PA auto-detection + 73% reach penalty for unlabeled AI is enforced at the platform-flag layer.
Quiet hours (9pm-8am recipient local time) enforced before any SMS send. Phone capture on landing pages requires visible express written consent. Cloned-voice audio gets an automatic disclosure block. Honors STOP replies within 10 business days per FCC rules.
Every photo carries a license tag (agent-owned, social-ok, or mls-only). The composer never offers mls-only photos for social. Blocks publish if a non-social photo is ever attached — even by manual override.
Each MLS has its own attribution and prohibited-term rules. Frontage models them per-MLS and auto-appends the required MLS#, license #, and listing-brokerage name to every caption that references their data.
Encrypted at rest, row-level-secured per agent via Clerk tenant isolation. CCPA / CPRA right-to-delete is a one-form ask at /legal/do-not-sell. SOC 2 Type II on the brokerage-tier roadmap.
No. The FHA scanner catches the obvious flags and surfaces the subtle ones — but final responsibility for fair-housing-compliant content stays with the licensed agent. The scanner ruleset is under ongoing review with fair-housing counsel and is updated as guidance evolves.
Yours. Frontage learns your voice from samples you paste in. The trained profile drives every draft — captions, comment replies, lead follow-ups, post-showing notes. Five adjustable tonal axes (warm/professional, concrete/abstract, etc.) let you steer further. The static seed voice is only a fallback for first-run.
MLS-supplied photos default to mls-only and are blocked from the social composer. Agent-uploaded photos default to agent-owned. The post composer only offers social-licensed photos for swap-in. License clearance is per-asset and persistent.
Not in v1. Photo + carousel formats only — eight of them, covering the moments that actually drive showings (Just Listed, Just Sold, Open House, Price Drop, Coming Soon, Property Carousel, etc.). Reels and AI-cinematic motion are deferred to v2 once the underlying video pipeline (Remotion-based renderer + designer-built templates) ships.
Only if the lead has captured opt-in (TCPA prior express written consent). Frontage refuses to fire send-SMS without it, and quiet hours (9pm–8am recipient local) are enforced. STOP replies are honored automatically and cannot be undone without a fresh opt-in.
Click Connect Instagram in Settings or Onboarding — a small popup opens, you authorize via Meta's direct Instagram Business Login (no Facebook Page required), and your account syncs back to Frontage in seconds. Same flow for Facebook, LinkedIn, and TikTok. Powered by Bundle.social so no per-platform OAuth setup is required on your end.
Three tiers, all with the same FHA-screened publish path: Solo Producer ($149/mo), Team ($349/mo, up to 5 seats), Brokerage ($1290/mo, unlimited everything + audit log). See the /pricing page for full feature breakdowns.
No. Frontage is a software platform. We do not list, sell, lease, or advise on real-estate transactions. The agent remains the licensed professional of record.
Frontage is a software platform — not a brokerage, not a marketing agency. We help licensed real estate agents create compliant social content that sounds like them, with the per-listing automation and audit trail that brokerages and MLS partners expect. Compliance and licensing are designed in, not bolted on.
Listing-first composer across eight photo and carousel formats. Studio editing with reschedule, photo swap, hashtag block editing, platform switching, and duplication. Activity tray surfacing in-flight work. Calendar with pending vs. scheduled distinction plus an ICS feed for Google and Apple Calendar. Stripe billing across three tiers. Multi-platform publish + comment inbox via Bundle.social. AI photo selection with per-listing vision tagging. Account deletion and data export endpoints. Rate limiting on every credit-spending route.
AI-rendered reels with voice-cloned narration and cinematic motion. Voice-memo-to-week-of-posts. DM-based engagement once Bundle.social exposes those endpoints. White-label brokerage portal with the full compliance audit trail. Pinterest and Google Business Profile as additional publish destinations.
First-run onboarding inside the app captures three required acknowledgments (Terms, Privacy, Fair Housing), connects your social accounts via Bundle.social's embedded OAuth, and trains the brand voice from samples you paste in. Instagram uses the modern Business Login path — no Facebook Page required. Allow 20–30 minutes for the full setup; you can publish before the voice is fully trained.
Webinar program launches with the public release. Topics planned: FHA-safe captioning, voice training in 20 minutes, the brokerage compliance dashboard.
Email support@frontage.app — replies within one business day during the prototype period, faster post-launch. Brokerage plans get a named CSM.
We're building a small, deliberate team. Engineers and licensed real estate professionals interested in joining or advising: hello@frontage.app.
For interviews, demo recordings, or background on the FHA-scanner methodology, email press@frontage.app.
Long-form writing on AI-in-real-estate compliance, voice modeling, and the practical limits of automated content review. Posts go up as topics warrant, not on a schedule — subscribe to the Sunday digest in the footer for highlights.
A public API for partner integrations is on the brokerage-tier roadmap. If you have a specific integration in mind, email api@frontage.app and we'll prioritize accordingly.